Year of Inception: 2009 Annual Revenue: SGD $1.7 million Seller's Discretionary Earnings: SGD $770k Asking Price: SGD $3 million (Full stake) Seller Financing: Minimal or Low
Reason for selling: To focus on other venture License: Category one Number of masseur: 10 (Total headcount: 16, inclusive of the 2 co-founders) Number of customers registered in the CRM system: 40,000+ Space: 3,600 sqft (1 Outlet) Monthly rental: $12,000
Fey Day presents a premium spa that is located at the central part of Singapore. This wellness brand has cultivated a strong brand in their niche, and a loyal customer base. They rely on social media (more than 100k followers), savvy digital marketing stategy, curated events and word-of-mouth to draw new customers. There are more than 1,000 positive reviews online. From 2021 to 2023, they have a YoY revenue growth of 9%.
Their facilities are thoughtfully design and well-maintained. Their staff are well-trained and give customers an exceptional experience. Their target customers are typically in the mass affluent segment (Evenly spilt between both genders). The average customer spent per session is around $250. This business is run in a professional manner.
Future Growth Opportunities:
1. Open 1 to 2 more outlets in Singapore (Estimated cost for launching new spa outlet -> $300k to $600k) 2. Launch a franchise program 3. Introduce memberships or high-value treatment packages 4. Establish corporate partnership with high-end hotels and wellness providers 5. Improve and refine the digital marketing strategy 6. Launch complimentary aesthetics services
Founders are willing to stay and support the hand-over transition for up to 6 months. Interested in this business? Contact Mac @ +65 8161 0017 or mac@feyday.com Check out other opportunities at www.feyday.com
Singapore
